Semantics

Dear E-Surance,

Given the fact that you seem to have the budget for daily radio ads on KCBS, I bet you have the budget for a $50/hour fact checker. If you had decided to spend the big bucks, you would have learned that “-itis” is a Greek suffix that among other things, means “inflammation.” So your new ad campaign about “Walletitis” is about inflammation of the wallet, not shrinking you silly geese. Fortunately for you, I’m probably the only one out there who thinks about these things.

Sincerely,

Monkey Brain